Dot Jobs Microsites and Direct SEO V3
An alias, or canonical name, abbreviated CNAME, should be added to the Domain Name Server (DNS) file for your root domain
(Example: domain.jobs or domain.com).
Here is an example DNS entry for adding the subdomain jobs.
Note: The trailing periods may or may not be required, depending on your DNS server software
The above line tells a web browser to get the IP address for jobs.domain.com from the jobs.directemployers.org DNS record. This alias allows DirectEmployers to host your SEO microsite, and is a standard method for companies to host third-party services - like blogs and RSS feeds - using their branded domain.
Your company has the ultimate ownership and control over where your jobs.domain.com hostname points, since your network administrator can change this DNS record at anytime to point to another service provider or internal server. Using a hostname based on your root domain should generate the fastest SEO ranking growth, and endear trust to the end-user who sees the hostname on a search engine results page.
If the jobs subdomain is already in use, then think about using another popular search phrase, like jobsearch.
If your company owns a .jobs top-level domain (TLD), then think about using this domain for hosting your SEO microsite. In this case, both subdomain and root domain CNAME entries are required. Here is an example DNS entry with www as the subdomain and domain.jobs as the root domain.
If the heading of this page is displaying your hostname instead of jobs.directemployers.org, then your DNS is setup correctly.